SEO & AI Optimisation

SEO and AIO that gets your website found

We help your business climb Google's rankings and show up in AI-powered search, bringing more of the right people to your website. Real strategy and hands-on work from an expert with over 20 years of experience.

From only£295a month

Free SEO audit

See exactly where your website stands

Get a free, no-obligation SEO audit. We'll show you your health score, the issues holding you back and the quickest ways to climb the rankings.

Example of a Jayco Digital SEO audit report

Don't have a website yet? Enquire here →

Thanks, we'll send your free SEO audit within one working day.

The tools behind your results

Google Search Console SE Ranking
The basics

What is SEO & AIO, and why does it matter?

When people look for a business like yours, they turn to Google and, increasingly, to AI tools. If you're not showing up in either, those customers go to your competitors instead. SEO and AIO make sure you're the business they find.

SEO

Search Engine Optimisation

SEO is the work that helps your website rank higher on Google for the things your customers are searching for. Higher rankings mean more visitors, more enquiries and more sales, without paying for every click like you would with ads.

AIO

AI Optimisation

More and more people now ask AI tools like ChatGPT and Google's AI overviews for recommendations. AIO makes sure your business is understood, trusted and suggested by these tools, so you stay visible as search changes.

Be found first

Most people never look past the first page of Google. Ranking higher puts you in front of customers at the exact moment they're looking.

Traffic that pays off

Unlike ads, organic and AI visibility keeps working long after the work is done, bringing a steady stream of customers with no ongoing ad spend.

Built to last

Good SEO compounds over time. The earlier you start, the bigger the lead you build over competitors who leave it too late.

Our approach

How we grow your visibility

A complete approach covering classic search, local search and the new world of AI. Here's what each one involves.

Search engine optimisation

SEO

SEO, or search engine optimisation, is the work that gets your website ranking higher on Google for the searches your customers are actually typing. The higher you appear, the more of the right people land on your site, without paying for every click.

We take a complete, joined-up approach, improving the things Google rewards and steadily building your authority over time.

What we do
  • Keyword research
  • On-page optimisation
  • Technical fixes
  • Content creation
  • Link building
  • Off-page SEO
google.com
Google search results showing a website ranking at the top
AI optimisation

AI Optimisation

More and more people now ask tools like ChatGPT, Google's AI overviews and other assistants to recommend a business, instead of scrolling through search results. AI optimisation makes sure those tools understand what you do and put your name forward when someone asks.

It's a new and fast-moving area, and getting it right early gives you a real head start over competitors who haven't caught up yet.

What we do
  • Structured data and clear content
  • Answer-focused, well-organised pages
  • Building the trust signals AI relies on
  • Optimising for AI overviews and chat
chatgpt.com
ChatGPT recommending local businesses in response to a search
Local SEO

Local SEO

When someone nearby searches for what you offer, or types "near me", Google shows a map with a handful of local businesses at the very top. Local SEO is about making sure you're one of them, appearing in Google Maps and local results right when nearby customers are looking.

For any business that serves a local area, it's often the fastest way to win new enquiries and footfall.

What we do
  • Google Business Profile optimisation
  • Local keywords and location pages
  • Reviews and reputation strategy
  • Consistent local business listings
Local map grid showing search ranking positions across an area
Real results

SEO case studies

Real Google Search Console data from businesses we've grown. This is organic search, earned through SEO, not paid ads.

From hidden to 43,000 clicks

Iroko is a standout restaurant and cocktail bar that needed to be found by both locals and tourists searching for places to eat and drink. We grew their organic search to 1.82 million impressions and 43,000 clicks in six months.

  • Multilingual keyword research across Spanish, English and German
  • Optimised menu, location and booking pages for local search
  • Technical fixes to improve site speed and crawlability
  • Regular content around events, dishes and the local area
43k
Clicks
1.82m
Impressions
2.4%
Avg CTR
11.3
Avg position
Iroko restaurant organic search growth in Google Search Console
Google Search Console · organic search growth

A beachfront restaurant, busier than ever

A beachfront restaurant competing in a crowded tourist market. We focused on local visibility and seasonal content to capture diners searching nearby, growing them to 33,500 clicks and over a million impressions.

  • Local SEO targeting "near me" and beach restaurant searches
  • Seasonal landing pages built for peak tourist months
  • Google Business Profile and review strategy
  • Fast, mobile-first pages for on-the-go diners
33.5k
Clicks
1.06m
Impressions
3.2%
Avg CTR
13.8
Avg position
Barbuda beach restaurant organic search growth in Google Search Console
Google Search Console · organic search growth

Organic traffic that actually sells

A multilingual ecommerce store for natural dog treats. We built organic traffic that converts, steadily growing clicks while pushing their average ranking position higher across key product searches.

  • Product and category optimisation for buyer-intent keywords
  • SEO blog content answering common pet owner questions
  • Structured data for products, reviews and prices
  • International SEO across multiple languages
22.7k
Clicks
452k
Impressions
5%
Avg CTR
17.3
Avg position
Natora ecommerce organic search growth in Google Search Console
Google Search Console · organic search growth

From near-zero to page one

A local law firm starting with almost no online visibility. We took them from a near-standing start to 18,400 clicks and a strong 9.1 average position in under six months.

  • Service and location pages targeting high-intent legal searches
  • Authority-building content on common legal questions
  • Technical SEO and Core Web Vitals improvements
  • Local SEO and Google Business Profile optimisation
18.4k
Clicks
448k
Impressions
4.1%
Avg CTR
9.1
Avg position
Local law firm organic search growth in Google Search Console
Google Search Console · organic search growth

More bookings from local search

A local chiropractic clinic that needed more bookings from their area. We grew their organic traffic to 28,000 clicks with a 6% click-through rate, comfortably above the industry average.

  • Local SEO targeting treatment and "near me" searches
  • Optimised treatment and condition pages
  • Reviews and Google Business Profile growth
  • Helpful content that builds trust with patients
28k
Clicks
465k
Impressions
6%
Avg CTR
10.7
Avg position
Local chiropractor organic search growth in Google Search Console
Google Search Console · organic search growth
In their words

What our clients say

Real feedback from business owners who trust us to grow their visibility and bring in more customers.

★★★★★

I chose James for a complete website redesign and can wholeheartedly recommend him. Always responsive and patient, he migrated the site to a faster, more secure server and it perfectly represents my business in Mallorca.

J
Jan WestwoodMallorca
★★★★★

Excellent web designer in Bognor. We've been using Jayco since 2020 for our ecommerce store and the results have been fantastic. Highly recommended.

N
Natural TreatsEcommerce
★★★★★

Highly recommended. These guys opened my eyes to so much, they really know their stuff!

M
Michael O'DohertySEO
Start your project

Let's grow your traffic

Get found by more of the right customers on Google and AI search. Start with a free, no-obligation SEO audit of your website.

Free SEO auditA clear look at where you stand and what's holding you back
Free consultationAn honest, no-obligation chat about your goals
★★★★★ 4.9 average on Google

Get a free quote

Tell us about your project and we'll get back to you within one working day.

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FAQs

Common SEO questions

The questions we hear most often about SEO and AIO, answered. Anything else, just ask.

Ask us anything

SEO is a long-term investment, not an overnight fix. Most businesses start to see meaningful movement within three to six months, with results compounding the longer we work together. We'll always be honest with you about realistic timelines.

SEO helps you rank on traditional search engines like Google. AIO (AI optimisation) makes sure AI tools like ChatGPT and Google's AI overviews understand and recommend your business. We cover both, because that's where customers are searching now.

It depends on your goals and how competitive your market is. We tailor a plan to your business and always agree a clear monthly price upfront, with no long lock-in contracts and no hidden extras.

Not always. We can often improve an existing site significantly. If your current site has serious technical issues holding it back, we'll tell you honestly and explain your options.

Absolutely. Local SEO is one of our specialities. We optimise your Google Business Profile, target "near me" searches and build the local signals that help nearby customers find you first.

Yes. You'll get clear, jargon-free monthly reports showing your rankings, traffic and the progress we're making, so you can always see the return on your investment.